In the late 1980s, it set up a new international division, New Line International, to be headed by Andrew Milner, who will come in 1987 to the MIFED screens by its debut. The following year, on June 10, 1987, New Line Cinema had inked an agreement with Universal Pay Television, to receive 11 pictures under the agreement for pay television, and the pact provides significant minimum degrees in excess of $10 million, and line up licensing deals to the companies offered to Universal, such as HBO/ Cinemax and Showtime/ The Movie Channel. On July 30, 1986, the studio had inked an agreement with Embassy Communications whereas Embassy would distribute five titles from the New Line catalog onto off-net syndication, which was destined for a spot on Embassy IV & V. That year, New Line revamped their distribution network planned to release 12 films a year, aiming at five-to-seven in-house productions, and three to five acquisitions made for the studio. In 1986, the company went public, and held 1,613,000 shares of common stock. A year later, A Nightmare on Elm Street 2: Freddy's Revenge was released, and grossed $3.3 million in its first three days of release and over $30 million at the US box office. The film was made on a budget of $1.8 million and grossed over $57 million. The resulting franchise was New Line's first commercially successful series, leading the company to be nicknamed "The House that Freddy Built". A Nightmare on Elm Street Ī Nightmare on Elm Street was produced and released by New Line in 1984. In 1984, Dawn Altyn and Jeff Youngs joined New Line, respectively as sales manager, eastern and southern divisions of New Line Distribution, and national print controller of the studio, to distribute new projects. Polyester was one of the first films to introduce a novelty cinema experience named Odorama, where members of the audience were provided with a set of "scratch and sniff" cards to be scratched and sniffed at specific times during the film, which provided an additional sensory connection to the viewed image. New Line expanded its film production in the early 1980s, producing or co-producing films including Polyester, directed by John Waters, and Alone in the Dark. It became very successful for the studio. New Line bought the rights and re-released the film to theatres that same year. In 1983, Bryanston Distributing Company, the company that first distributed the original The Texas Chain Saw Massacre, lost the rights to that film, and the rights reverted to the original owners. In 1980, Shaye's law school classmate Michael Lynne became outside counsel and adviser to the company and renegotiated its debt. Although not considered a critical success, the film performed well commercially on the international market and on television. In 1976, New Line secured funding to produce its first full-length feature, Stunts (1977), directed by Mark L. The studio has also released many of the films of John Waters. New Line also released many classic foreign-language films, like Stay As You Are, Immoral Tales and Get Out Your Handkerchiefs (which became the first New Line film to win an Oscar). One of the company's early successes was its distribution of the 1936 anti-cannabis propaganda film Reefer Madness, which became a cult hit on American college campuses in the early 1970s. Shaye operated New Line's offices out of his apartment at 14th Street and Second Avenue in New York City. New Line Cinema was established in 1967 by the then 27-year-old Robert Shaye as a film distribution company, supplying foreign and art films for college campuses in the United States. 1.4 Acquisition by Turner and Time Warner.
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